In a world where digitalization is becoming the norm, Côte d'Ivoire's creative craftsmen are showing remarkable resilience and ingenuity in overcoming economic challenges. The high cost of creating and maintaining a personal website is often a major obstacle for these talented creators, but they have no shortage of resources to get around this difficulty. Thanks to social networks and marketplaces, a new era of opportunities is opening up for them.

Social networking: a breath of fresh air
Social networks such as Facebook, Instagram and WhatsApp have established themselves as essential platforms for Ivorian artisans. They offer a free and accessible showcase for their creations to the world. With a simple internet connection and a smartphone, they can share photos, videos and stories that capture the attention of potential customers.

These platforms also enable craftsmen to create a personal relationship with their audience. Direct interaction with customers, comments and private messages reinforce trust and loyalty. What's more, social networks offer powerful and affordable advertising tools, enabling artisans to precisely target their audience.

Marketplaces: the ideal solution
While social networks are an excellent starting point, marketplaces such as CI Crafts offer an already established structure, with a large, ready-to-buy audience, and are therefore an ideal solution for creative craftspeople looking to expand their visibility.

Marketplaces enable artisans to benefit from increased visibility without having to bear the costs of developing a website. Artisans can concentrate on what they do best: creating unique, authentic works of art.

A New Beginning
For many Ivorian artisans, the use of social networks and marketplaces is not just a question of economic survival, but a veritable revolution. These tools enable them to overcome financial limitations, access international markets and build strong, recognized brands.

In a future where digitalization will continue to advance, it is essential for craftspeople to master these tools and take advantage of new technologies to prosper. Social networks and marketplaces are not just practical alternatives, but catalysts for growth and innovation in the Ivorian craft industry.